"Whether for writers, influencers, or meme creators": Two emails to me, one response from me

Saturday 5/17/25

Just circling back to make sure you saw my email below about WordCraft's upcoming launch. I think it’s a really unique concept that blends blockchain technology with the evolution of language—perfect for a feature or a quick spotlight.

Let me know if you’d like any additional details or would be interested in setting up a conversation with the team. Happy to provide more context or answer any questions.

Looking forward to your thoughts!

Best,

Kala

Kala Jerzy

Publicity Consultant

Kala Trestle 

Tel: 646 286 3168

kala@kalatrestle.com 

//////

From: Kala Jerzy <kala@kalatrestle.com>

Date: Thu, May 8, 2025 at 5:25 PM

Subject: How Much Is a Word Worth? Revolutionizing Language as Currency

To:

Press Release

For Immediate ReleaseLaunch Date: May 20, 2025

How much is a word worth? Revolutionizing Language as Currency

New York, NY — May 6, 2025

WordCraft, a pioneering platform built upon the Aeternity blockchain, is set to transform how we perceive and take part in the evolution of language. By enabling users to create, mint, and trade "word coins" (tokens tied to unique words or phrases), WordCraft offers a trusted, decentralized alternative to speculative digital currencies, empowering creators to tokenize their linguistic innovations. It then uses a dynamic marketplace leaderboard, tracking the rise and fall in word values, creating an engaging experience driven by community participation.

In a world where language continuously evolves, WordCraft is offering a dynamic new way for creators to shape the future of communication. Whether it’s a viral slang term, a clever turn of phrase, or an entirely new neologism, WordCraft enables creators to turn their linguistic creativity into a valuable asset. These word-based tokens can be bought, sold, and collected on a decentralized marketplace.

As blockchain technology continues to evolve, WordCraft is at the forefront, providing a platform where language and culture can be turned into trusted tokens. WordCraft is not just enabling users to create and engage with community-driven digital assets; it empowers creators to tokenize the things that matter most: words, ideas, and the stories that shape our world.Unlike traditional cryptocurrencies that are often subject to market volatility, WordCraft focuses on stability and the tangible value of language. Through this revolutionary platform, users can tokenize words, creating meaningful assets that carry cultural and artistic significance. Through blockchain technology, each token is securely recorded, ensuring that creators and participants can trust in the platform's reliability.

Words are the building blocks of communication. Language was, and still is, the first ‘code’ humans ever created, allowing us to share emotions and concepts through phonemes and letters: with WordCraft, you’re elevating words to tradable, valuable assets. We’re not just monetizing existing language: we’re inspiring the creation of new words that can shape tomorrow’s culture.One of the key aspects of WordCraft is its emphasis on creativity and the invention of neologisms: new words or phrases. WordCraft actively encourages and rewards users to think outside the box and develop original expressions. Whether for writers, influencers, or meme creators, WordCraft fosters an ecosystem of linguistic innovation, making it possible to turn words into currency. Its dynamic marketplace features a leaderboard, tracking the rise and fall in word values.

Neologisms drive linguistic evolution, and WordCraft provides a space for creators to make their mark.

Backed by Aeternity’s blockchain, WordCraft ensures fast, secure, transparent, and decentralized transactions. The platform plans to expand with features like NFTs tied to words and reward programs for high-value creations, positioning itself as a leader in the emerging field of language tokenization. The platform also features a community-driven dynamic leaderboard, tracking the rise and fall in value of popular words, similar to a market performance indicator. 

WordCraft is now live and invites users to begin creating and minting their own memecoins. Whether looking to leave a digital legacy or simply explore the creative process, WordCraft is the place to turn ideas into currency.

WordCraft’s unique blend of cultural, philosophical, and financial value has already captured the attention of linguists, tech enthusiasts, and the crypto community alike. As the platform grows, WordCraft is positioning itself as a leader in the emerging field of language tokenization, engaging with global audiences and thought leaders across industries.

For more information or to get started with WordCraft, visit www.wordcraft.fun.  

About WordCraft: WordCraft, powered by Aeternity, is a blockchain-based platform that allows users to create tokens based on words. By combining the power of blockchain technology with the artistry of language, WordCraft provides a stable and secure environment for tokenizing meaningful content. The platform aims to revolutionize the way we think about language, empowering individuals to engage with it as a community-driven asset for both creativity and value exchange.

Media Contact: Kala Jerzy

PR Consultant

Email: kala@kalatrestle.com / media@wordcraft.fun

Phone: +1 (646) 286-3168

Website: www.wordcraft.fun

//////

How much is a word worth? How much is knowing that the word "unique" can't be qualified worth? This is a revolting concept to anyone who cares about art, writing, or being human. But yes, so exciting, the bit about influencers. Please take me off your list.

***

Little postscript here: I'll see things of this nature and I'll wonder--because I'm confused--who would choose to do this, because logistically, I don't understand how you could live with yourself. On occasion, I'll look up the person, which I did this time. Kala Jerzy is a Brooklyn woman with an MFA in creative writing.

Do you believe the irony of that? These MF'ers are in reality as anti-writing as anyone out there. Including the people who hate reading and don't do it. Wouldn't you think if you went to graduate school for writing that it'd be something you actually cared about? Which would mean that you'd stand for--and be about--the opposite of absolute culture-rotting idiocy and the death of thought and art like everything evinced in the pitch above for this wonderful product that is just perfect for a spotlight or a feature?

And doesn't that kind of tokenism--the dropping in of those terms--make your skin crawl? Because those pieces, too, that they want people to write for them, are meant to hold no substance--they're plugs, vapid commercials--and are simply transactional. Shit pieces that someone will write for free because this is all it is now, really, some version of this, and it's all anyone can do, it's what no one partakes of because there's nothing here and they can't read anyway, and round and round and the drain it all goes.

This is someone who paid money--or whose parents did--to send them to grad school to get that MFA--who is a master, that's right, a master, of writing--who is shilling for the bitcoining of language itself. In other words, contributing to how much the world sucks and how much worse it is getting every damn day.

What are you doing? Shouldn't you care a tiny bit about language and art and writing and great writing and authentic humanness if you go to school--and keep going to school--for to be a writer? Because this is the opposite of all of that.

What ridiculous frauds these MFA'ers almost always are.